Freelance beauty and wellness journalist

Fani Mari is a freelance journalist, brand consultant and content creator based in Athens, Greece (and a former Londoner of 11 years).

I specialise in beauty, skincare, makeup, wellness, sustainability, and travel. I’m also a certified Gua Sha practitioner. I have worked with a variety of publications and I was previously the beauty editor at InStyle Greece.

When it comes to copywriting I can write all sorts of copy, from press releases, blog posts, product descriptions and packaging copy.

I offer brand consulting, which is helpful for up-and-coming brands or brands wanting to change their focus and enter a new market.

I can help you with your vision, discuss the key points and explain what journalists want to see from your brand. As well as assist in social media.

I have experience in leading the production and assisting in various events from photoshoots to influencer trips and I’ve also worked at the Olympic Games (London 2012).

As a content creator I work with brands and showcase their products on my own channels (website / Instagram / TikTok) as well as create content (UGC – User Generated Content) for the brand’s own use.

I have been blogging since 2013 and
I create soya candles in sustainable packaging and can offer these in large quantities for brands.

I’ve previously created candles for press kits for a haircare brand and I’ve created candles in collaboration with a jewellery brand.

I published my first book in 2021, Hindsight 2020: Trials and Tribulations during a global pandemic (Amazon) + my website

When I’m not reading up on ingredients or testing the latest viral TikTok beauty hack, I love travelling, exploring as much as possible, going to the beach, playing tennis, hiking or chilling with my dog and friends!

This goes for all my content

Some random facts about me:

My credentials: